Yesterday, it was ‘The medium is the message’.

Today, it is ‘The story is the message’.

Only a story can touch a person’s heart, remain in his memory,

and has the ability to spread rapidly

to reach the furthest shores of collective consciousness.

There is nothing like a great story to share your brand’s history,

its value proposition, its uniqueness and its place in the world.

For long after the facts have been absorbed only the good feeling remains.

And you want to be in this space.

Isn’t it time you ace the system and

begin to leave everyone else behind?

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